ICHCHA which means ‘wish’ is a reminder of the agonising souls who cry for mercy and beg for their right to live.
The campaign launches with of a 30 second video using a doll as a metaphor to show the merciless killing of the innocent girl child. It is sure to catch some eye balls.
“Our main aim is to reach an audience of 500,000 and encourage them to sign a petition for provision of monetary benefits to women who produce girls in practice and not just bury on paper. Together they have the power to bring about a huge difference to causes which concern the entire country. Therefore, we thought this is the right time to be a part of the social media brigade to stimulate some consciences.” said Dr Bernard Malik, Founder and Director of Save A Girl Child Organisation.
To celebrate daughter’s month in July, the campaign also aims to connect people emotionally to the cause through other interesting online activities on popular social media platforms which will be launched sequentially.
The widespread prevalence of female foeticide in India is a shameful outcome of the social mores of India, which are badly skewed against girl-children. This 4 month campaign is yet another hope for the suffering girls.
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Boiler’s Plate:
At www.savegirlchild.org, we show you the world from the eyes of a girl child, bright but unprivileged, twinkle in the eye, but remorse in the spirit; the Indian girl child, a picture of dismay.
Save Girl Child is a social endeavour under the auspices of The Organization for Eradication of Illiteracy and Poverty www.educatenow.org
Contact:
Dr. Vishal Malik, Founder and Director
Email: vdirector@savegirlchild.org
website: http://www.savegirlchild.org/
Phone: 02013546786
Join us on facebook
Support our cause on Orkut
Manpreet Deol
Country Director
Save@savegirlchild.org
Phone: 02087483638
